When we started working with this menās skincare brand, they were stuck at ā¹1.5L/month, with a low Average Order Value (AOV) of ā¹350, inefficient ad spend, and poor conversion rates. The challenge was not just scaling revenue but also creating a sustainable system to drive consistent results. Our approach began with crafting scroll-stopping UGC ads that showcased authentic testimonials and highlighted product benefits, helping to build trust and engage the target audience effectively.
To improve conversions, we focused on Conversion Rate Optimization (CRO) by enhancing the website’s user experience and simplifying the checkout process. This led to a significant increase in conversion rates and pushed the AOV from ā¹350 to ā¹549 within 2.5 months. Alongside this, we implemented a bulletproof ad account structure with clear audience segmentation, dynamic remarketing, and budget allocation strategies. We also scaled ad spend from ā¹2L/month to ā¹6L/month while maintaining a strong ROAS.
Additionally, personalized offers were introduced to incentivize recurring purchases, further enhancing customer retention and lifetime value. Within just three months, the brandās revenue soared to ā¹18.4L/month by October 2024, driven by a combination of strategic UGC ads, CRO, a scalable ad structure, and personalized customer strategies.